1) Have keywords on the display URL
In case you are targeting any keyword, for example say “real estate” then create a display URL of www.thenameofyoursite/realestate.com.
2) Have the keywords on the landing page
Make sure that you have keywords on the landing age and these should be the exact words that the customer has typed in. It is important because the only reason a customer clicked on your ad was because it
contained the key word that they wanted.
3) Choose keywords that are less bid for
You will fond business men paying a sum as high as $5 for some keywords whereas they could have paid something very low for a similar word. You can use the service of word tracker to find keywords that are related to your business but the ones that are not bid by your competitors.
4) Create separate ads
Although this is a very effective technique, yet very few businesses actually use it. You should write ads that are specific to each keyword that you use.
5) Being ranked number is not all that important
Although it helps your sake if you are feature in the top 10 ranks, but people do go through the second and the third page listings.
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