I’m quite sure that you’ve experienced this before. You visited a website, but then typed the wrong url right after the domain name? What did you see?
Chances are you saw a generic page that said something like, “The page has been removed”, or “Not Found”, or “The requested URL was not found on this server”.
Well, this is commonly known as the 404 Error Page. It’s the page that shows up by default when someone incorrectly types in the address of the page they are looking for on your site.
Now, in many cases, it truly happens by mistake. However, in many other cases, people end up on this page because they are snooping around trying to look for your download page without having to pay or opt-in. I know… it’s kind of shady, but people do it.
So if you own a website, why not capitalize on it regardless whether your visitors are doing it purposely or they are truly ending up there by accident. If your website gets traffic, some of your visitors are ending up on that page. Now, if they are seeing the generic message that their browser shows them when it happens, then you are not making good use of your web real estate.
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competing against David or Goliath when it comes to getting visitors to your website. Selling to David makes more sense at first because you have less competition.
3. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor’s product.
degrees but less sense, more knowledge, but less judgment, more experts, yet more problems, more medicine, but less wellness.













